Organization Culture

I. COURSE OBJECTIVES

Upon completion of this program, participants will:

• Gain a solid understanding of corporate culture foundations: definition, influencing factors, significance, and manifestations

• Clearly identify the impact of corporate culture on business operations and performance

• Learn the 5-step framework for building corporate culture within an organization

• Practice applying corporate culture principles to enhance workforce productivity and organizational capability

• Understand and implement cultural transformation processes, transitioning from outdated values to new, aligned corporate values

• Analyze real-life cases to assess current cultural practices and optimize cultural implementation within their organization

II. TARGET PARTICIPANTS

• Corporate Leadership: Chairman, Board Members, Corporate Advisors

• Executive Management: CEO, HR Director, Functional Directors

• Department Heads, Deputy Managers, Team Leaders across various business units

III. COURSE DURATION

01 day

IV. COURSE CONTENT

1. Overview of Corporate Culture

• Definition of culture and corporate culture

• The necessity of building corporate culture

• Characteristics, roles, and benefits of corporate culture

• What does building corporate culture involve?

• Core components of corporate culture

• Tangible and intangible values and the levels of corporate culture

• Foundational values: Beliefs, perceptions, and emotions

• The three fundamental relationships within corporate culture

• Corporate culture development orientation

• Key factors of a strong corporate culture

• Methods of cultural communication and transmission

2. Corporate Culture Handbook Structure

• Company Introduction

• Company Culture Overview

• Chapter I: Philosophy System

• Chapter II: Logo and Slogan

• Chapter III: Internal Culture

• Chapter IV: Customer Engagement Culture

• Chapter V: External & Diplomatic Conduct Culture

• Chapter VI: Recognition of Exemplary Individuals

V. KEY VALUES GAINED AFTER THE COURSE

Participants will:

• Understand the impact of corporate culture on employees and company sustainability

• Be able to design a distinctive corporate culture for their organization

• Acquire a structured and professional corporate culture development process

• Learn best practices from multinational corporations and large enterprises

• Achieve alignment and sustainability of corporate culture across the workforce

• Build trust and inspire employee commitment and dedication

VI. CLASSROOM PHOTOS