
OBJECTIVES
- Equip non-finance professionals with essential financial knowledge to support better strategic decisions and risk mitigation
- Improve the ability to calculate costs, manage budgets, and evaluate return on investment (ROI)
- Optimize business operations, including marketing performance and resource allocation, to ensure sustainable profitability
TARGET AUDIENCE
- Professionals from non-finance departments: Sales, Marketing, Production, Operations
- Managers and executives seeking to understand financial performance without becoming finance specialists
- Entrepreneurs, business owners, and startup founders
- Brand / Trade / Sales Managers & Directors
- Brand / Trade Marketers & Sales Executives
- Individuals aiming to enhance personal financial management skills
TRAINING CONTENT
Session 1: Fundamental Financial Elements & Principles
- The role of finance in business operations
- Value chain thinking for effective financial strategy development
- Overview of key financial statements
- Application of the Balance Sheet in structuring capital and decision-making
- Cash Flow Management fundamentals
- Practical exercises and case applications
Session 2: Understanding and Applying P&L
- Interpreting Profit & Loss (P&L) statements
- Applying P&L in business decision-making
- Optimizing Net Sales Value and Profit
- Developing product portfolio strategies
- Understanding cross-functional impact on financial performance
- Practical exercises and real-case analysis
Session 3: Finance in Business Operations
- The 7-step process for developing an Annual Operating Plan (AOP)
- Budgeting methods aligned with strategic objectives
- Simulation exercises for AOP development
Session 4: Improving Financial Efficiency in Promotion
- Evaluating and optimizing the financial effectiveness of marketing and promotional activities
TRAINING FORMAT
Onsite / Online
DURATION
04 sessions
LEARNING OUTCOMES
- Understand and effectively apply financial tools in daily work
- Enhance decision-making, budgeting, and business performance forecasting capabilities
- Improve individual performance and strengthen cross-functional collaboration within the organization




