I. COURSE OBJECTIVES
Upon completion of this program, participants will:
Gain a solid understanding of corporate culture foundations: definition, influencing factors, significance, and manifestations
Clearly identify the impact of corporate culture on business operations and performance
Learn the 5-step framework for building corporate culture within an organization
Practice applying corporate culture principles to enhance workforce productivity and organizational capability
Understand and implement cultural transformation processes, transitioning from outdated values to new, aligned corporate values
Analyze real-life cases to assess current cultural practices and optimize cultural implementation within their organization
II. TARGET PARTICIPANTS
Corporate Leadership: Chairman, Board Members, Corporate Advisors
Executive Management: CEO, HR Director, Functional Directors
Department Heads, Deputy Managers, Team Leaders across various business units
III. COURSE DURATION
01 day
IV. COURSE CONTENT
1. Overview of Corporate Culture
Definition of culture and corporate culture
The necessity of building corporate culture
Characteristics, roles, and benefits of corporate culture
What does building corporate culture involve?
Core components of corporate culture
Tangible and intangible values and the levels of corporate culture
Foundational values: Beliefs, perceptions, and emotions
The three fundamental relationships within corporate culture
Corporate culture development orientation
Key factors of a strong corporate culture
Methods of cultural communication and transmission
2. Corporate Culture Handbook Structure
Company Introduction
Company Culture Overview
Chapter I: Philosophy System
Chapter II: Logo and Slogan
Chapter III: Internal Culture
Chapter IV: Customer Engagement Culture
Chapter V: External & Diplomatic Conduct Culture
Chapter VI: Recognition of Exemplary Individuals
V. KEY VALUES GAINED AFTER THE COURSE
Participants will:
Understand the impact of corporate culture on employees and company sustainability
Be able to design a distinctive corporate culture for their organization
Acquire a structured and professional corporate culture development process
Learn best practices from multinational corporations and large enterprises
Achieve alignment and sustainability of corporate culture across the workforce
Build trust and inspire employee commitment and dedication
VI. CLASSROOM PHOTOS
